An Advertising Agency is commissioned to create a TV advert to promote a new pro

Question

An Advertising Agency is commissioned to create a TV advert to promote a new product. Since the product is designed for men and women, the TV advert has to appeal to men and women equally. Before the company that commissioned the Advertising, Agency spends $250,000 across a number of TV networks, it wants to make sure that the TV advert created by the Advertising Agency appeals equally to men and women. More specifically, the company wants to know whether the way that men and women engage with the TV advert is the same. To achieve this, the TV advert is shown to 20 men and 20 women, who are then asked to fill in a questionnaire that measures their engagement with the advertisement.

1. What is the proper test statistic to run on these data? Justify your response.

2. Are there any outliers? Hint: Use a Box Plot

3. Is there evidence of deviations from Normality? Hint: Skewness and Kurtosis

4. Is there evidence of equal variances? Hint: Use Levene’s Test

5. Run the proper analysis on the data.

6. Calculate the effect size. Hint (Don’t forget to square the SDs)

7. Write-up the result. Hint: Be sure to make a note of the hypothesis you’re testing, the assumption checks you ran, and the result of your analysis.

8. Extra Credit: Graph the result using PSPP.

Explanation / Answer

1. In order to check for the results, the appropriate statistical test would be an independent samples t-test. The t-test compares two averages (means) and indicates if they are statistically different from each other. In other words, it checks whether the differences are significant or have occurred by chance. In this case, the average scores of men and the average scores of women can be compared.

There is no data for the other questions.

Related Questions

Navigate

• Browse (All)
• Browse A
• Subjects

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.