Please refer to the image above to answer the following questions: A.Which funct

Question

Please refer to the image above to answer the following questions:

A.Which functional theory of attitudes is this? Please select one or more and justify/apply:

(Utilitarian function, Value-expressive function, Ego-defensive function, or Knowledge function)

B. What type of learning is this? Please select one and justify/apply:

(Classical conditioning, Instrumental conditioning, Leaning through complex cognitive processes)

C. Which level of commitment if this for you? Please select one and justify/apply:

(Compliance, Identification, Internalization)

D. Please explain which of the following methods marketers are using to change our attitude. Please select one and justify/apply:

(Reciprocity, Scarcity, Authority, Consistency, Liking, Consensus)

LIVE FOR AT THE HEART OF ROLEX ?.vc roR GREATNESS. YET OREATNESS 1S WITHIN EVERYONE PASSION. DRIVE INSPIRATION THEY EXPLAIN THE HOW AND WHY BREAKTHROUGHS ARE MADE MOUNTAINS ARE CONOURED OREATNESS IS A JOURNEY THAT NEVER ENDS GREATNESS ROLEX PETUAL DAY

Explanation / Answer

A) Utilitarian aswell as value expressive functions applies to this advertisement because the product has utility who will look at it and the brand image of rolex will bring the expression of values of the personality. A wrist watch may solve the purpose but using rolex wrist watch add some extra values.

B) this is instrumental conditioning because the product which got displayed in the advertisement is an instrument only .

C) It should be identification level of commitments for me as rolex as a company has brand image and its an international brand so, if this is for me I would feel an special identification level of commitments.

D) Marketers are using here Liking methods which is the most powerful tools these days to overcome the other hurdles on the minds of the customers. Once the customers starts liking it , they anyhow will try to have it , if not now , then in future atleast so the marketability of the marketers increases.

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