Pretend that you are opening up a new restaurant in your neighborhood. Describe

Question

Pretend that you are opening up a new restaurant in your neighborhood. Describe how you would use digital technology including an outstanding customer database to maximize the relationships with your customers. Explain how you would use digital technology to provide personalized communications, such as email and a website to maintain an ongoing and meaningful dialogue with each and every one of your customers. How could you customize your database in order to ensure that customers would be included by your establishment in their special occasions like anniversaries, birthdays, graduations, etc.? What could you do in order to obtain personal information from your customers – like email addresses, and feedback on menu items to continuously feed that database?

Explanation / Answer

Describe how you would use digital technology including an outstanding customer database to maximize the relationships with your customers. Explain how you would use digital technology to provide personalized communications, such as email and a website to maintain an ongoing and meaningful dialogue with each and every one of your customers.

Technology plays a major role in providing excellent customer service experience by any organization. Some of the digital technologies to maximize customer relationship are:

How could you customize your database in order to ensure that customers would be included by your establishment in their special occasions like anniversaries, birthdays, graduations, etc

CRM software is the best way to customize my database to send special greetings or wishes to customers in their special occasions such as anniversaries, birthdays, graduations, etc. Quick base is an application in CRM which facilitates this option. Sending SMS texts or emails for birthdays and other anniversaries would have a positive impact on my customers.

What could you do in order to obtain personal information from your customers – like email addresses, and feedback on menu items to continuously feed that database?

There are many ways that I can obtain personal information from my customers, some of them are:

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