Sales Promotion Strategies and Tactics Advertising faces no bigger competitor fo

Question

Sales Promotion Strategies and Tactics Advertising faces no bigger competitor for the marketing dollar at many firms than sales promotion. One reason for the popularity of sales promotion is its demonstrated ability to sell products quickly. This exercise will help you to detemine how well you understand sales promotion Sales promotion activities can tairget many different audiences, and offer many different inducements. In this exercise, you will identify the type of sales promotion and specify the audience that the activity targets Indicate how well you know the stratogies and tectics of sales promotion. Rol over the items to read the hints. Then drag the item to the correct spot on the chart for the activity and the target audience that the ecivity is intended to motivste Slotting allowance Point-of-purchase Local advertisers Sales staff materials Push money (spiff) Retailer Consumers allowance Creative Option Activity Audience Paying Welmart $35,000 to provide prime space in every store for Xtra, a new sugar Geneva, a men's c reward for every tie their employees s store, provides$15 sell when a customer buys a shirt. Shark Beachwear knows that the shops where their products are sold know how to best advertise their products. So for e swimsuit sold, Shark sends $5 to help pay for ads. Gametime Sports sends a life-size cardboard of several NBA stars to place next to products in stores. Each cardboard image has mall shetves to display their produots. Reset

Explanation / Answer

1. Paying Walmart $35,000 to provide prime shelf space in every store for Xtra, a new sugar substitute: Classic case of Slotting allowance where money or incentive is paid to the retailer or stockist to stock up and display goods to induce the customers to come forward for a trial.

2. Geneva, a men's clothing store, provides a $15 'reward' for every tie their employee sell when a customer buys a shirt: An example of push money where manufacturer or retailer pays additional amount for cross selling. Target audience is the sales staff for such promotional schemes.

3. Shark Beachwear knows that the shops where their products are sold know how to best advertise their products. So for every swimsuit sold, Shark send $5 to help pay for ads: This the advertising allowance which every company mantains to attract local advertisers. With steady money, more advertisers want to be associated with the brand.

4. Gametime Sports sends a life-size cardboard image of several NBA stars to place next to their products in stores. Each cardboard image has small shelves to display their products: This life-size cardboard cut out belongs to promotional merchandise classified as point of purchase material targetting the retailer. This can be a huge crowd puller with very little input (time, effort and money) from retailer.

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