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I need a SWOT Analysis for Quality Parts Company. About Quality Parts Co: Founde

ID: 344966 • Letter: I

Question

I need a SWOT Analysis for Quality Parts Company.

About Quality Parts Co:

Founded in Marion, Illinois, Quality Parts Company has proudly supplied the domestic and international coal industry with quality replacement parts for all major brands of underground coal mining equipment since 1993.

We at Quality Parts Company understand the importance of delivering the highest quality replacement parts in a timely fashion to assure uninterrupted production for our customers.

In conjunction with our commitment to quick parts availability, and with our continually expanding product line, we recently found it necessary to build a new, larger facility located at 1800 E. Boyton Street in Marion, IL to allow us to better serve our customers needs.

With over 70 years of combined experience, our knowledgeable staff is here to help you with any of your replacement parts needs.

Explanation / Answer

Quality Parts Company SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

Strengths

  • Supplier for all major brands is a great strength as big brands are always preferred more than smaller ones and remain in market for long
  • Quality product range would help to keep customers loyal and increase repeat purchases
  • Timely delivery and quick part availability is an advantage as this increases the customer satisfaction
  • 70 years of combined experience helps to undersatnd the market well and become market leader in main products as well as develops healthy customer relationship

Weaknesses

  • Depending only on major brands may hamper the margins as branded products generally provide thin margins

Opportunities

  • Larger facility would help to enjoy economies of scale and thus provide products at better rate or increase margins for the firm
  • Years of experience would help to kill new entrants as it is a technical product that requires knowledge and R&D
  • Loyal customers could help to bring more product lines under the company and the copmany can enjoy higher sales and better productivity

Threats

  • Once the coal usage in thermal industry or metal industry is reduced or replaced by substitue products, the company sales would go down as it caters to only one kind of industry
  • If the Machine maker's i.e. OEMs( Original Equipment Makers) themselves provide the replacement parts with a negotiation during selling point of machine or after sales, may result in downward sales trends for the company.
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