When the Nielsen gathers information found on consumer blogging websites, which

Question

When the Nielsen gathers information found on consumer blogging websites, which step of the market research process is it conducting?

A) Assess the value of the research.

B) Define the problem.

C) Choose unit of analysis.

D) Examine data availability.

E) Gather information.

If a global firm chooses only to consider big data from a global market research firm like Nielsen without considering any additional information from human sources abroad, it is failing to consider information acquired through ________.

A) direct sensory perception

B) social media websites

C) illegal backchannels

D) human data interchanges

E) data warehouses

Nielsen measures television-viewing habits through electronic devices to track the viewing behaviors over a period of time. Collecting data in this manner would be an example of a ________.

A) consumer panel

B) personal interview

C) survey

D) direct observation

E) focus group

Explanation / Answer

1) When the Nielsen gathers information found on consumer blogging websites, which step of the market research process is it conducting?

Answer: Option (E) - Gather information.

2) If a global firm chooses only to consider big data from a global market research firm like Nielsen without considering any additional information from human sources abroad, it is failing to consider information acquired through ________.

Answer: Option (D) - Human data interchanges

3) Nielsen measures television-viewing habits through electronic devices to track the viewing behaviors over a period of time. Collecting data in this manner would be an example of a ________.

Answer: Option (D) - Direct observation

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