21) PR practitioners serve as between an organization and its publics a) Antagon

Question

21) PR practitioners serve as between an organization and its publics a) Antagonists b) Intermediaries c) Investigators d) Obstacles 22) The two broad categories of research are a) Primary and Secondary - b) Conceptual and Perceptual c) Paid and Unpaid d) Commercial and Residential 23) The term "public relations" can be attributed to which person a) George Washington b) Bernard Hennesey Walter Lindenmann Edward Bernays 24) Public relations uses the term to suggest a group of people who have an investment of time and/or money in an organization a) Publics b) Stakeholders c) Audiences d) Markets 25) Into which two categories are publics often divided in traditional PR literature a) Internal/ External b) Active / Non-active c) For profit / Non-proft d) International / Domestic 26) Which is NOT a step after a PR goal is set? a) Identifying key public b) Sending out questionnaires c) Articulating objectives d) Determining strategies and tactics 27) The most familiar data-gathering device used in survey research is the a) Panel discussion b) Focus group c) Questionnaire d) Symmetry-based interview 28) When conducting formal research, the first step in the process is to a) Design the experiment b Survey the target public State the problem Develop the campaign strategy

Explanation / Answer

21. The correct answer is Option B. PR practitioners serve as intermediaries between an organization and its publics.

22. The correct answer is Option A. The two broad categories of research are primary and secondary research.

24. The correct answer is Option B. PR uses the term stakeholders to suggest a group of individuals who have invested time and/or money in an organization.

25. The correct answer is Option A. The public relations activities of the company are confined to its internal and external publics.

Please post the other questions separately, as we are supposed to answer just one or four subparts of a question.

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