Go to the home page for the Private Label Manufacturer’s Association (PLMA), and
ID: 344528 • Letter: G
Question
Go to the home page for the Private Label Manufacturer’s Association (PLMA), and read the “What are Store Brands?” which can be found at http://plma.com/storebrands/facts13.html
Visit a Market Basket store, and conduct a search for Market Basket store brand in at least three product categories.
Compare the store brand with a competing national brand and determine the type of the store brand (premium, copycat, or generic). Please state your rationale (such as price and quality difference). If you are purchasing the item, which brand will you buy and why?
(If you live in another state and there is no Market Basket store in your local area, please pick another grocery retailer and conduct the same analysis for its private brands.)
Product Category #1: _________________________
National Brand
Private Brand Name
Type of Private Brand
Rationale (e.g. price, quality, taste, etc.)
I will buy ___________________, because _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Product Category #2: _________________________
National Brand
Private Brand Name
Type of Private Brand
Rationale (e.g. price, quality, taste, etc.)
I will buy ___________________, because _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
Product Category #3: _________________________
National Brand
Private Brand Name
Type of Private Brand
Rationale (e.g. price, quality, taste, etc.)
I will buy ___________________, because _______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
National Brand
Private Brand Name
Type of Private Brand
Rationale (e.g. price, quality, taste, etc.)
Explanation / Answer
Product category: Consumer Electronics
I will buy Xiaomi product because Xiaomi is providing a large range ;of consumer elctronics with a lot of specifications at a lower price and good quality.
Product category: Sporting Goods
I will buy Decathlon product because they are providing a large range of varieties for every size and sound quality at lower prices. The best thing about them is they are centrally focused on every sport i.e. trekking equipments, Swimmin wear etc.
Product category: health and beauty care
I will buy Patanjali product because they are providing every consumer goods at a lower price and range of ayurvedic products which is preferred by the consumers.
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