Subway, with more than 20,000 outlets in the U.S., is planning for a new restaur
ID: 344413 • Letter: S
Question
Subway, with more than 20,000 outlets in the U.S., is planning for a new restaurant in Buffalo, New York. Three locations are being considered. The following table gives the factors for each site.
Factor
Weight
MaitlandMaitland
Baptist ChurchBaptist Church
Northside MallNorthside Mall
Space
0.25
55
65
75
Costs
0.25
45
85
30
Traffic density
0.20
45
75
60
Neighborhood income
0.15
45
65
45
Zoning laws
0.15
75
25
85
a) Based on the given information, the best location in Buffalo for Subway to open the new restaurant is ______
, with a total weighted score of nothing. (Enter your response rounded to two decimalplaces.)
b.) If the weights for Space and Traffic density are reversed, how would this affect the decision?
Factor
Weight
MaitlandMaitland
Baptist ChurchBaptist Church
Northside MallNorthside Mall
Space
0.25
55
65
75
Costs
0.25
45
85
30
Traffic density
0.20
45
75
60
Neighborhood income
0.15
45
65
45
Zoning laws
0.15
75
25
85
Explanation / Answer
a) The total weighted score for a location is calculated as the sum of the product of the factor score and their respective weights for the particular location. So using this formula the total weighted score for each location are
The best location in buffalo for subway to open the new restautant is Baptist Church with a total weighted score of 66 as it is the highest among the three.
b) If the weights for space and traffic density are reversed the weight for space = 0.20 and weight for traffic density = 0.25
With the new weight the total weighted score for each location are
The decision will not be effected as bapistB church is still the best location with the highest total weighted score.
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