The \"balanced scorecard\" concept has proven dis-appointing because in practice

Question

The "balanced scorecard" concept has proven dis-appointing because in practice t tends to focus upon accounting data. And when strategic leaders and managers are looking at accounting data, for example, they must always be aware that it points backward toward what happened, not toward what should or will happen. You woukdn't drive your car fast forward down a busy multi-lane road by looking primariy through your rear-view mrror instead of your front windshiekl, would you? Neither should organizations steer their future course solely by what's happened fnancialy aready Select one: O True False Organizations should try to formulate and implement only those strategies that are consistent with organizations do this, t vwill not prove necessary to segment the market and target a particular customer group. Select one: The marketing concept" Further, organizations should work to orientation. When condition all of their employees mental models and behaviors to folow the marketing orientation, rather than the producton orientation or the sales True O False

Explanation / Answer

The "balanced scorecard" concept has proven disappointing because in practice it tends to focus upon accounting data and when strategic leaders and managers are looking at accounting data, for example, they must always be aware that it points backward tpoward what happened and not toward what should or will happen. You wouldn't drive your car fast forward down a busy multi lane road by looking primarily through your rear view mirro instead of your front windshield, would you? Neither should organizations steer future course solely by what's happened financially already

True

Organizations should trr to formulate and implement only those strategies that are consistent with the 'marketing concept', Further organizations should work to condition all of their employees mental model s and behaviors to follow the marketing orientattion, rather than the production orientation or the sales orientation. When organizations do this, it will not prove necessary to segment the market and target a particular customer group.

False

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