3) brana aL C) brand architecture D) brand audits 1) brand dilutions 21. Galaxy

Question

3) brana aL C) brand architecture D) brand audits 1) brand dilutions 21. Galaxy chocolate has successfully competed with Cadbury by positioning itself as "your partner in chocolate indulgence" and featuring smoother product shapes, more refined taste, and sleeker packaging, which represents which of the following main strategies for growing the core ofthe business? Chapter S Make the core of the brand as distinctive as possible. B) Drive distribution through both existing and new channels. ) Offer the core product in new formats or versions. D) Increase costs and revenue. E Expand to another geographic region. tmm it offers razor handles at a low cost, but places a hig

Explanation / Answer

21. A) Make the core of the brand as distinctive as possible.

It represents Make the core of the brand as distinctive as possible as main strategy for growing the core of the business.

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