Which of the following best describes the concept of \"source credibility\"? Fea
ID: 3443005 • Letter: W
Question
Which of the following best describes the concept of "source credibility"?
Features of the speaker like attractiveness, intelligence, and energy
Audience perceptions of presenter effectiveness
The presenter's education and experience on the topic
The audience's ability to see, hear, and analyze the presentation
A.Features of the speaker like attractiveness, intelligence, and energy
B.Audience perceptions of presenter effectiveness
C.The presenter's education and experience on the topic
D.The audience's ability to see, hear, and analyze the presentation
Explanation / Answer
The answer is B. Source credibility is an audience perception that must be established every time a person gives a speech to an audience.The effectiveness of a message depends to a large extent on the audience's perception of the source i.e.speaker.
The speaker needs to have comptence,levelog knowledge,education level,body language,trustworthiness i.e. reliability of the speaker,dynamism in terms of agressiveness,energy etc.
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