Do violence and sex in television programs help sell products in advertisements?

Question

Do violence and sex in television programs help sell products in advertisements? Subjects were randomly assigned to watch one of four types of TV shows: (1) neither sex nor violence in the content code; (2) violence but no sex in the content code; (3) sex but no violence in the content code; and (4) both sex and violence in the content code. For each TV show, the original advertisements were replaced with the same set of twelve advertisements. Subjects were not told the purpose of the study but were instead told that the researchers were studying attitudes toward TV shows. After viewing the show, subjects received a surprise memory test to check their recall of the products advertised. This experiment has

A. two factors, with/without violent content and with/without sexual content.

B. twelve factors, the advertisements being shown.

C. four factors, the four TV shows being compared.

Explanation / Answer

The experiment only has 2 factors, with/without violent content and with/without sexual content. [OPTION A]

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