Sorry, I do not know what you are asking for \"case needs to be shared\". The in

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Sorry, I do not know what you are asking for "case needs to be shared". The information I am providing is what was given to me for the assignment. Maybe this article will help: http://www.adweek.com/brand-marketing/life-and-times-snuggle-bear-157100/

Please investigate the marketing strategy and marketing mix of Snuggle Fabric Softener brand and provide answers to the following:

1. Product Category – Size of product category (dollar or unit sales) and the major competitors? What is the market share of the major competitors and your brand? What other information can you provide which can help to understand what is happening in the market?

2.  Target Market - Describe the target market using market dimension variables. These are segmentation variables such as demographic, psychographics, behavioral or geographic. Only two or three sentences to precisely describe the typical user using these variables.

3.   Explanation of the need that this product fulfills as it relates to specific target market. Is it a “Me Too” imitator? How is it different from other product brands in the. This should also include the product positioning.

4. Marketing Mixes

Product Offering - Things that should be included, name, features/attributes, packaging and any other things that makes this offering unique and increases its ability to satisfy target market needs.   What phase of product life cycle is the brand?

Distribution - Explanation of distribution system- direct or indirect

Name the major type of intermediaries if indirect.

Pricing – Give price per package. Explain pricing strategy. What is the markup % at the retail level? (Hint: ask manager at the store).

Promotion - Explain all the promotion mix elements currently being used to promote the product. Need to justify the reason different promotion mix elements chosen. Attached a link to a commercial video would be something good to do for presentation.

Market Opportunity Matrix - Explain the primary growth strategy that has been used to grow and sustain this brand in the past 5- 10 years. Provide justification.

Market Penetration

Market Development

Product development

Diversification

Explanation / Answer

1.  Snuggle Fabric Softener comes under laundry detergent products. Highest Sales of the detergent brand is 1059.2 million dollars. The major competitor is Tide. Tide has 22 % of Market share and Snuggle has 5% market share. Tide has done perfect advertisement in tradition and digital wise as well but Snuggle is not good in digital media. I would suggest to for digital marketing so that people will never forget.

2. Target Market. Target market can be USA and India, where they can do more sales. We can target females in USA and India. Especially housewives. We can focus on Digital platform.

3 Product reviews are really good that means people are happy with the product. Now We have to focus on the places where the market can be tapped. Andhra pradesh, kerla and sikkim has low market share. So I suggest focussing on those places. The fragrance of the snuggles is better than any other company till date.

4. Marketing mix: Product: Detergent products

Place: Untapped Market

Price: Less than competitors

Promotion: Both traditional and digital media

According to the statistics of last year, there will be an increase of 20 to 27 % of detergent products in the market.

Market Penetration: Focus on Untapped market

Market development: Promote aggressively in those markets

Product development: Always give wide varieties of the product.

Diversification: Find the new industry and start manufacturing products in that industry.

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