Your objective is to prepare and present a brief and detailed profile of the cou
ID: 343799 • Letter: Y
Question
Your objective is to prepare and present a brief and detailed profile of the country your team has selected (Sudan) to market its product or service (Expandable shoes, the she that grows).
Be prepared to clearly explain and defend your decision, as you can expect difficult questions from the instructor and your fellow class mates.
Use this outline to organize your information.
Identify the country your team has selected.
Provide three reasons that support your decision.
Prepare a brief SWOT analysis that demonstrates why this product/service in the country your team has selected has strong market potential at this time. Include economic, legal, cultural, political, religious, and any other specific market data that you believe is appropriate to support your decision.
Demographics and/or other user traits.
Psychographics.
Significant trends.
Elaborate the target market, i.e., define your segments.
Why this/these segments and not others.
Size and sales potential.
Location(s). Which cities or areas and in what order over time.
Briefly describe the overall strategy to introduce and launch this product/service.
Who are your actual or likely competitors (domestic and foreign.)
Proposed structure: wholly owned, partnership, etc.
Works cited page.
Explanation / Answer
In the context of the given question, I selected India to be my destination country for selling stationary items like pens/pencils, diaries and notebooks, writing accessories, digital writing tools, markers etc.
As most of us know, India is a land where majority of handicrafts work is done. There is 65% youth population which means majority of them will be studying or professionally working and they definitely need stationary items at school/workplace. So there will be a high demand.
If we analyse the SWOT comparison,
Strength(S) - high potential demand for stationary items due to young population, and a high quantum of educational institutes and professional academies.
Weakness(W) - due to a new launch brand, consumers may not be well aware of this brand existence, can take some time to establish brand loyalty in the market.
Opportunity(O) - there is a high probability to sweep away exisiting market players by bringing innovaion in products, and acquire young population and new consumers market share, dynamic pricing can help too.
Threat(T) - high chances that the existing consumers may not want to change their brand of stationary items, and this can result in low demand, competitors may impact with price boosts which can take away market share, make it difficult to expand.
Demographics, as mentioned, is mainly the young population in India, especially metro cities like Mumbai and Delhi.
It is advisable to go for a joint partnership based model with an Indian business owner, to get through easily with regulations and compliances.
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