Creating Customer Value in Marketspace Today, consumers and companies interact i

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Creating Customer Value in Marketspace

Today, consumers and companies interact in multiple market environments. One is the traditional marketplace in which buyers and sellers engage in face-to-face exchange relationships in brick and mortar (stores and offices) facilities. The other is the marketspace, an Internet-enabled digital environment characterized by face-to-screen exchange relationships and electronic images and offerings through a digital, online interaction.

Consumers have benefited from having two marketing environments as consumers today can shop for and purchase a seemingly endless variety of products and services in both market environments. Most consumers are comfortable browsing in one environment then purchasing in another, making them savvy multichannnel shoppers. Marketspace marketers face the challenge of creating time, place, form, and possession utilities for their customers in order to create value.

Read each description and match it to the appropriate category in the table above

1. No Place Like Home: Fred moved from Maine to Arizona recently. What he misses the most about living in New England is the fresh seafood. To satisfy his craving, he places an order for Live Maine Lobsters on lobstersnewengland.com

2. Night Nurse: Janet switched to the overnight shift at the hospital. Since she is asleep when most retail stores are open, she does most of her shopping online at 8:00 PM when she wakes up to start her day.

3. Cheap Sleep: Janelle has a limited budget but needs to book a hotel room for her college roommate's wedding. She visits priceline.com to compare rates and confirm her reservation at the lowest price possible.

4. Midwest Meijer: Meijer stores have great sales but are only located in the U.S. Midwest. Fortunately, Lesley, who lives in Florida, was able to find the exact Razor scooter that her daughter wanted on sale at meijer.com

5. Create Cleats: Henry worked tirelessly to make a premier club scooter team in his region. To celebrate his achievement, his mom let him customize a pair of Adidas cleats on adidas.com at a cost of $240 for the pair.

6. Baby Shower: Veronica is throwing a baby shower for her sister Sarah and wants edible favors. To find the perfect chocolate treat, she visits mymms.com and create customized bags of pink M&Ms printed with the baby's name.

7. Multiple Methods: Samuel loves high-quality clothing and spends a lot of money on Nordstrom.com. One of the things e loves about the website is the fact that it accepts multiple payment methods, including Credit, Debit, and PayPal.

8. Double Trouble: Chris is a busy working father of newborn twins who purchases all of the babies' diapers and formula. By using Amazon's Subscribe & Save service, he was able to order once and receive monthly replenishment.

Explanation / Answer

1. Place Utility

2.Time utility

3.Posession utility

4.Form utility

5.Form utility

6.Form utility

7.Possession utility

8.Possession utility

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