Submit a report of 2,500-3,000 words (including charts and graphs). Case study r

ID: 343384 • Letter: S

Question

Submit a report of 2,500-3,000 words (including charts and graphs). Case study report should provide complete analysis and answer the following questions pertinent to the organization. Your answers should be supported by strong arguments and proofs including the use of charts or graphs.

1. Describe the main roles of information and communications technologies in Uber.

2. Identify and discuss potential benefits and pitfalls of technology usage in the organizational context.

3. Identify and propose solutions to managerial and organizational issues arising from the usage of technology.

4. Provide examples of how technology can/has create(d) or add(ed) new value to Uber.

5. Discuss the IT business strategy of the organization, providing analysis using the relevant models, and possible recommendations and conclusions (if applicable).

6. Identify and discuss potential ethical issues in the usage of information and communications technology in the organization (if applicable).

*You may also answer any additional questions that are specific to your case study.*

Explanation / Answer

Uber is successfully influencing the market and has providing best available Strategies for competing against its competitors. By maintaining the new technological implementations as well as innovations in the industry Uber has successfully gained a competitive advantage over its competitors and providing a state of the art Technology implementation into it system. Uber operations structure has been grown from United States to rest of the world and Uber is successfully focusing on the developmental markets like india and China which is creating a greater revenue for Uber. This is a great practice is also increasing the overall number of implemented drivers into the strategic implementation of the uber policy. This is specific ability of implementing a driver's into the statistical terms of Uber is one of the main competitive strategies used by Uber to produce more revenue from the market.

Uber has been leading in strategic implementations, it can be further defined as follows.

Referrals

Uber use as a referral program to attract the customer towards their service. By providing a reference to the customer uber provide coupon in exchange to every referred customer and this specific factors has been many customers to Uber profile. Uber has been delivery service to the different customers in different Markets and this strategy is constant in each and every market across the globe. Uber referral program is a huge success and this program is also copied by different competitors as well.

Customer Loyalty program

Has been running a customer loyalty program since last few years. Customers who have taken more than hundred ride in Uber falls under this category and have special access to greater services as well as commitment from uber as well as priorities in terms of service provision. This Loyalty program maintain customer satisfaction and is the customer satisfied all the time while they are using Uber services.

Stunt events

Whenever Google launches a new service or scheme it provides stunts to the market like riding with famous personalities and other delights as well. This specific skin increases the customer interest in the company and directly highlights the company into the customers eyes.

Partnerships

Uber has been readily involved into the partnerships. Partnering with different Hotel change as well as online store to provide coupons for Uber is one of the main strategies of Uber to get customers from their website to the cabs. This is Pacific strategy has helped over to get more customers on board and to increase their services.

Review system

Uber always reviews the customer satisfaction by pointing out rating platform on the mobile applications which directly affects the cab drivers behaviour and promote it to behave more ethically to the customer to improve the overall service experience. By rating the driver company also get an idea about the specific driving style as well as pattern of the driver.

Multi channel approach

Uber has successfully integrated itself into different platforms and most recently Uber has contacted facebook messenger to provide their services for booking the cabs. Having a multi channel approach and implement print platforms Uber has directly created a more intuitive environment for its business. By launching different schemes under the same application uber has defined a new value towards its business operations.

All of these strategies help uber to maintain an ethical working environment for their customers. by maintaining the customer loyalty and providing different programs at different platforms, was successfully gained and advantage over its competitors. Company has a policy of being involved in the most ethical terms for a ride experience towards the customers which improve its overall loyalty towards the brand. By early adopting the Advocate a method uber has implemented their strategies to take a competitive legal advantage over their competitors. Enhancing the overall customer satisfaction increase in the mouth to mouth publicity and directly provides a competition to its competitors by having more satisfied customers. Having a Loyalty program on board Uber determined to provide the best services to its loyal customers on the basis of the right they have taken. Does a specific approach enhances the overall ethics of Uber towards its customers and create a loyal customer base. Uber drivers are also very benefited by Uber policies as they get better wages and less free time, google technological implementation and advancement in the application based algorithm services has increased the overall number of rides taken by the drivers which increase their overall pays.

Wow factor of Uber slide as well as availability in most of the areas across the globe as well as provision of the discount and coupons is a huge competitive advantage for Uber to compete in the taxi industry. As Uber have a very long experience of the same field they also know the implications as well as different errors that can occur in industry while expanding their business is to the new countries.

These specific factors and policies help Uber to mitigate overall competitive pressure.

Some of the main competitive advantage strategies of the Uber are as follows

Uber is an international brands and provides its services across the globe which directly make him a mostly influential service provider across the globe.

Uber does not take drivers on payroll but it keeps the driver as a sign up. But having maintenance of the driver as well as keeping the full time drivers uber are successfully maintained and advantage over the specific system across the globe. This is like practice help Google to generate huge revenues.

In clear words uber does not have any specific competitor. Uber has a huge operating size as well as it is the trendsetter of the taxi industry hence different companies face competition from Uber rather than giving competition to Uber.

By having a proper strategy of giving a customer a feel of their own car inside the taxes and implementing the ethics and rules codes inside the taxi services of Uber is one of the main strategic advantages and competitive strategy of Uber. This is specific method create a loyal customer towards the company's policy as well as taxis which directly leads company to a beneficial position in the competition.

In the upcoming future Google would also be obsolete as everything would be turning to the public transport system. At the public transport systems are growing strong they would be very less need of Uber and intuitive Technologies would be available at a large fries in that the Uber would definitely be less required for the society.

If Uber is successful to keep in positive approach and to keep the price is low then it would be very helpful to uber for maintaining a competitive edge over its competitors and to provide newer solution for transport in the cities as well as different Suburban areas.

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