Today\'s sports marketers use social media as a means for creating competitive a

Question

Today's sports marketers use social media as a means for creating competitive advantage for themselves within the sports business landscape. For this assignment, you will develop a social media marketing plan for the sports team, organization, or brand of your choice. Remember the importance of creating a strategy that promotes a consistent message across all platforms and uses a voice that is consistent with the brand being represented. The overall message should support the larger goals of the team, organization, or brand. The plan will include each of the following elements.

Marketing Goals

Target Audience

Message

Social Media Platforms

Scenarios (Positive and Negative)

Audience Influencers

Timeline

Competitive Advantage

Evaluation Metrics

Use the "Social Media Marketing Plan Template" to complete and submit the assignment.

APA format is not required, but solid academic writing is expected.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectation for successful completion.

Explanation / Answer

Sports marketing is an effective marketing tool,it is one of the most effective way to reach the consumers. Every sport has its target of fans,viewers and followers,so companies need to select among all the different sports the one which gets the highest number of people in target and social media like facebook,twitter are very important platform for sports marketing.Whenever fans are sharing game time reactions on social media,they are constantly connected and ingaged while watching their favourate teams.Sports are prime opportunities for real time marketing.Smart sport markerters like the BRONCOS reach fans through the most popular social channels.Other

sports brands like PUMA,ADIDAS are also well connected witrh their target customer through social media.

Here some tips for a social media marketing plan foa a sport team:

1.Go where the fans are : Sports fans are captive and engaged at live events,so visual display can be a great way to reach fans.Sports teams can integrate promotions within the stream of user generated content to reach for marketing.

2.Create monumentum : For succeccful social media marketing,sports teams need to create momentum themselves.Sports franchies can encourage and motivate fans by greating hashtags or contests.

3.Set specific goals : With an engagement campaign,franchises will need to be more stratagic about how they motivate fans to interact. For that they have to set specific goals.

4.Build a real time plan : An effective sports marketing should involve a real-time stratagy.

5 : Encourage players/coaches to be social : When players are featured in social accounts,they receive positive feedback and bonds a good relationship between them n fans.

In summary sports fans are today more connected to social media ,so sports team are able to reach them  through social media marketing.

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