i choose a company call mr bean singapore(soyabean company ) kong market i nid t
ID: 343347 • Letter: I
Question
i choose a company call mr bean singapore(soyabean company ) kong market i nid to prepare a strategic marketing plan consist of the following requirement
1) prepare a mission statement for mr bean (soyabean company)
2)corproate objectives of mr bean
3)marketing objectives
4 segmentation strategy for mr bean entering hong kong market
5) market positioning startegy for mr bean entering hong kong market
6) target market for mr bean at hong kong
7 ) marketing mix for mr bean
write as much as u could thanks alot
Explanation / Answer
1) Mission:
To provide healthy and nutritious food to the society at large and by doing so achieving sustained growth to enter new markets, making eating life's simple pleasure.
2) Corporate Objectives:
To become one of the largest soya bean food & beverage retailers in Asia and to provide quality food products in the markets served.
3) Marketing Objectives:
4) Segmentation Strategy of Mr Bean in Hong Kong market
Since Hong Kong is completely a new market for the company it will start from middle class households and then will divide these households on the basis of education and income group.
Most of the educated families in Hong Kong prefer having a good breakfast and the people who belong to higher income group in the middle class group accept new and innovative breakfast ideas.
5) Market positioning strategy for Mr Bean in Hong Kong market
The company will position itself as a healthy and creative brand which provides nutritious food and breakfast for all age groups.
By emphasising on its healthy and creative attribute the company will try to place itself as a healthy brand in the minds of its prospects.
6) Target market for Mr Bean at Hong Kong
The target market of Mr Bean would be all age group people in middle class households, preferably children and old people as they require more healthy food in their day to day life.
7) Marketing mix for Mr Bean
i) Product:
ii)Price:
iii) Place:
iv) Promotion:
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