Use Buzzsumo to do content research for any business of your choice: http://buzz

Question

Use Buzzsumo to do content research for any business of your choice:

http://buzzsumo.com/

    Determine who your audience segment is going to be

    Conduct content research and analysis to determine the following:

1. 5 pieces of content to share (other people’s content)
2. 3 pieces of content to create. One for each stage of Buyers Journey.

Buyers Journey= Awareness stage, Consideration Stage, Decision Stage.

3. 5 questions that you will address among the content pieces you create

    For each of the 3 pieces you are creating tell me:

    - What funnel stage the content is meant to address and why
    - What the content “type” will be and why
    - When you plan to publish the content and why (day of week) - What the length of the content will be and why

Explanation / Answer

Content is critical in the world of marketing and it should be nurtured properly in order to create interest among the target audience. The content created should have the following characteristics:

Awareness Stage - The awareness stage consists of providing the information to the people who are in need of it. It is the first stage which creates interest among the target audience.

Conisderation Stage - If the content is relevant for the target audience then it would lead to consideration for the relevant audience.

Decision Stage - The decision stage is the final step towards creating a content wherein it should be able to convince the target audience about the utility of the product or service.

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