You have been appointed President, USA market, by a major Chinese auto manufactu

Question

You have been appointed President, USA market, by a major Chinese auto manufacturer planning to launch its line of luxury cars in the US, similar to the Japanese Lexus, within the next 4 years. The cars would be assembled in the US with most parts imported from China. A suitable brand name is being developed. Although China is now the world’s largest auto market, its domestic manufacturers have a reputation for poor quality. What would you do to address potential customers’ perception of poor quality?

Explanation / Answer

Quality is one of the most important factors in decision making for buying any product. If a specific product is of low quality then the customer won't be buying it anymore.
In this specific case as the China has a bad reputation of manufacturing food quality goods, overall effectiveness of the specific company for United States of America can be increased by a following these methods.

Advertisement

By properly advertising and providing information about the product development in the advertisement, overall effectiveness of the premium brand with better quality can be described to the customer which would definitely benefit the organisation. These advertisements are very essential in creating brand image and improving the overall description of the specific product towards the customer.

Campaigning

Campaigning about the brand and setting up different demo location for the specific product would benefit the company as customer would be able to look at the actual product and determine the quality by himself. My properly arranging different campaigns regarding specification of your automobile company would be very beneficial to capture a large amount of market and create a positive brand image.

Expert reviews

Calling in expert to review the product and giving their critics about the quality which is being used in manufacturing the product is very essential. As most of the person research online and offline before buying the product and beliefs on the experts for their expert advice hence we can say that calling in an expert to your manufacturing facility and showing the standard of the manufacturing would be beneficial for influencing the customers as well.

Exhibiting in events

By putting the company in different events in which performance of the cars this very widely tested, overall brand image could be widely increased as it creates a sense of Reliability for the specific type of car manufacturing companies. If a card performs well in an event then it would definitely increase the oval on reliability level and belief of the customer in the specific brand.

Arranging factory visit

Having an open policy of providing factory visits to the visitors would be very beneficial for an organisation to maintain a positive brand image as customers can actually see manufacturing of the cars which would benefit the organisation in a positive way with the help of the mouth to mouth publicity as well as provision of the services to the customers.

Using internet and social media

Advertising over internet and using social media as a tool for describing the products and continuously updating about the product development process with the qualitative methods can be very beneficial for the organisation as it would directly create a positive impact on the users of social media as every person across the globe is using that specific social media for most of the Year product analysis as well as at most of the times. This definitely increases the overall level of implementation of the product quality measurement.

By using above specific techniques we can easily increase the brand image in the customers and can improve the overall level of quality which should be shown to the customer. Why not involving poor quality as 13 and consistently showing quality measurements in manufacturing would be beneficial for the organisation to maintain a positive and qualitative brand image in the society.

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