Data from behavioral psychology indicate that administering a tangible reward to
ID: 3428467 • Letter: D
Question
Data from behavioral psychology indicate that administering a tangible reward to subjects will prompt response levels twice as frequent as from subjects who receive a nontangible reward. To test this notion in a business context, two sales seminars are compared. In one seminar, sales representatives are tossed a piece of candy every time they ask a relevant question or provide an insightful comment. In the other seminar, only verbal reinforcement is provided. At the end of the seminars, data are as follows:
verbal reinforcement seminar
Explanation / Answer
Goodness of Fit Test
observed
Expected values
O - E
(O - E)
Goodness of Fit Test
observed
Expected values
O - E
(O - E)
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