Sales promotion differs from advertising, public relations, personal selling, an

Question

Sales promotion differs from advertising, public relations, personal selling, and word-of-mouth communication because it

Question 8 options:

A)

is face-to-face communication.

B)

is often an unpaid form of communication.

C)

can be focused equally effectively on business/trade and consumer markets.

D)

provides an inducement to purchase.

E)

provides indirect communication.

A)

is face-to-face communication.

B)

is often an unpaid form of communication.

C)

can be focused equally effectively on business/trade and consumer markets.

D)

provides an inducement to purchase.

E)

provides indirect communication.

Explanation / Answer

Answer 8. d. Sales promotion provides an additional inducement to buy which is additional to the benefits provided by the product.

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