7: A researcher tests five individuals who have seen TV ads for a particular med

Question

7: A researcher tests five individuals who have seen TV ads for a particular medication and another seven individuals who had read an ad for the same medication in a magazine. All of these individuals take a multiple choice test about the medication. Do people who see the ads on TV do better on this test compared to those who read the ads in a magazine? What statistical analysis would be used for this scenario ? 7: A researcher tests five individuals who have seen TV ads for a particular medication and another seven individuals who had read an ad for the same medication in a magazine. All of these individuals take a multiple choice test about the medication. Do people who see the ads on TV do better on this test compared to those who read the ads in a magazine? What statistical analysis would be used for this scenario ? 7: A researcher tests five individuals who have seen TV ads for a particular medication and another seven individuals who had read an ad for the same medication in a magazine. All of these individuals take a multiple choice test about the medication. Do people who see the ads on TV do better on this test compared to those who read the ads in a magazine? What statistical analysis would be used for this scenario ?

Explanation / Answer

The type of test used here is wilcoxon Mann whitney test

Here the samples are independent, the responses are ordinal (multiple choice test)

Related Questions

Navigate

• Browse (All)
• Browse 7
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.