an open book TOR Can use dikctionmary IN HARD COPY ONLY GOOD LUCK havting con sh

Question

an open book TOR Can use dikctionmary IN HARD COPY ONLY GOOD LUCK havting con shouldaen ersuanication director has to choose three magazines in which to advertise. Assume they chosen adoríai content. Given the following information about the magazines, which three be nd why? Calculate CPM as part of your answer. (30 points) Total Cosis % of Readers! Users Inflivencers DecisionControllers Readers Makers 30,000 $780 5% gazine C agazine D 7,500 $550 19,000 $550 $400 $800 16% 12% 23% 3% 14% 4% 18% 21% 33,000

Explanation / Answer

Calculate the Cost per 1000 impressions (CPM) for each magazine. Impressions here are the total number of readers.

Formula for calcuating CPM is:

CPM = (Total Costs/Total Readers)*1000

Table for calculation:

If we take a look at CPM, we notice that Magazines A, C and E have the lowest CPM. One of the most important factors are cost in a campaign. As these magazines have less cost per 1000 impressions, it is able to reach readers at less cost. Therefore, these magazines will be beneficial for the company. Hence, Magazines A, C and E should be selected.

Magazine Readers Costs CPM A 30000 780 26 B 17500 550 31.4 C 19000 550 29 D 11000 400 36.4 E 33000 800 24.3

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