1. Nestle\'s differences in advertising appeals from the original chic and class
ID: 336981 • Letter: 1
Question
1. Nestle's differences in advertising appeals from the original chic and classy Perrier glass bottle to the newer small and convenient plastic Perrier bottles that are sold today would best be described as A) emotional appeal followed with rational appeal B) a lack of artistic appeal C) competitor differentiation D) rational appeal followed with emotional appeal E) poor appeal followed by pricier appeal 2. The negative publicity experienced by consumers with environmental concerns led to a decrease in sales of Nestle's bottled water. Perception issues like this typically require compa-nies to take efforts A) increased selling B) global expansiorn C) public relations D) competitor differentiation E) alternative distribution channel 3. Today, Nestle has a new premium brand: "Nestle PureLife Water." The environmentally friendly and sustainable message for the new brand is an example of all of the following except A) publicity B) global advertising C) selling proposition D) copywriting E) rational appeal 4. Nestle has created large retail displays and programming advertisements for the Super Bowl. Those tasked with the visual creativity, development, and execution of those advertisements would A) supermarket personnel B) Sales Directors C) CEOs D) Art Directors E) CopywritersExplanation / Answer
1. Nestle's differences in advertising appeals from the original chic and classy Perrier glass bottle to the newer small and convenient plastic Perrier bottles that are sold today would best be described as A) emotional appeal followed with rational appeal B) a lack of artistic appeal C) competitor differentiation D) rational appeal followed with emotional appeal E) poor appeal followed by pricier appeal 2. The negative publicity experienced by consumers with environmental concerns led to a decrease in sales of Nestle's bottled water. Perception issues like this typically require compa-nies to take efforts A) increased selling B) global expansiorn C) public relations D) competitor differentiation E) alternative distribution channel 3. Today, Nestle has a new premium brand: "Nestle PureLife Water." The environmentally friendly and sustainable message for the new brand is an example of all of the following except A) publicity B) global advertising C) selling proposition D) copywriting E) rational appeal 4. Nestle has created large retail displays and programming advertisements for the Super Bowl. Those tasked with the visual creativity, development, and execution of those advertisements would A) supermarket personnel B) Sales Directors C) CEOs D) Art Directors E) Copywriters
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