Please help me with this project. This is for my Marketing Managerial class. Tha

Question

Please help me with this project. This is for my Marketing Managerial class. Thank you,

Effective modern marketing organizations are marked by a strong cooperation and customer focus among the company’s departments: marketing, R&D, engineering, purchasing, manufacturing, operations, finance, accounting, and credit.
Companies must practice social responsibility through their legal, ethical, and social words and actions. Cause marketing can be a means for companies to productively link social responsibility to consumer marketing programs. Social marketing is done by a non-profit or government organization to directly address a social problem or cause.
A brilliant strategic marketing plan counts for little if it is not implemented properly. Implementing marketing plans calls for skills in recognizing and diagnosing a problem, assessing the company level where the problem exists, implementation skills, and skills in evaluating the results.

Research Assignment (6-7 pages APA)
Research and find two examples of a successful cause-marketing program currently available in their area and evaluate whether or not they believe that this cause-marketing program is (a) building the firms brand awareness; (b) enhancing brand image; (c) establishing brand credibility; (d) evoking brand feelings; (e) creating a sense of brand community; and (f) eliciting brand engagement.
You should be able to defend your opinions citing financial, market share, stock price growth, and other definitive measures.

Explanation / Answer

The modern marketing department has evolved to the years from a simple sales department to an organizational structure were marketing personnel work mainly on cross disciplinary teams.

Modern marketing departments can be organized in a number of ways. Some companies are organized by functional specialization, while others focus on geography and regionalization. Still others emphasize product and brand management or market segment management. Some companies established a matrix organization consisting of both product and market managers. Finally, some companies have strong corporate marketing, others have limited corporate marketing, and still others place marketing only in the divisions.

A fact of modern marketing organizations are marked by a strong cooperation and customer focus among the company's departments:

marketing
research and development
engineering
purchasing the line manufacturing
operations
finance
accounting
credit etc.

Companies must practice social responsibility through their legal, ethical, and social words and actions. Cause marketing can be a means for companies to productively linked social responsibility to consumer marketing programs. Social marketing is done by a nonprofit or government organization to directly address essential problem or cause.

A brilliant strategic marketing plan counts for little if it is not implemented properly. Implementing marketing plans calls for skills in recognizing and diagnosing a problem, assessing the company level where the problem exists, implementation skills, and skills in evaluating the results.

The marketing department has to monitor and control marketing activities continuously. Efficiency control focuses on finding ways to increase the efficiency of the sales force, average rising, sales promotion, and distribution. Strategic control entails a periodic reassessment of the company and its strategic approach to the marketplace using the tools of the marketing effectiveness and marketing excellence reviews, as well as the marketing audit

BUILDING THE FIRMS BRAND AWARENES
Only Target Specific Audiences
It is one of the essential rules in marketing.

Brand awareness campaigns should focus on getting the attention of specific groups of people.

·Build Social Media Presence

In modern online business, no one can be successful without cultivating the power of social media.

Your brand needs to have a solid presence on those platforms because they enable you to speak directly to your audience.

By connecting with the potential customers directly, one can start relationships and gain insights into what they are looking for in the products.

There are some considerations one must take into account before launching a brand on social media.

·Referrals

Referrals are one of the most powerful tools for getting the word out there.

According to a survey completed by Ogilvy, Google and TNS, 74% of customers said they viewed word of mouth as an important influencer in their purchasing decisions.

Make Your Brand Easily Identifiable

A strong brand identity means that the customers will quickly and easily recognise it. To ensure this, one must create a logo design that is consistent with other branding elements

HOLD AN EVENT

Regardless of the industry, holding an event designed for raising awareness of your brand is an effective way to get people talking about you.

FOCUS ON CONTENT

Let me say it once again: content is a king of contemporary online marketing because it represents your brand in front of thousands of prospects.

It is, therefore, essential to make it engaging, interesting, and useful in generating leads.

(B) ENHANCING BRAND IMAGE

Despite the increased usage of sponsorship activities by practitioners, there has been little research on the impact of sponsorship on building brand image. This research examines the influence of sponsorship on associations transfer from sponsored entity to the sponsor. In order to test all the hypotheses, two pre-tests and one

Thank you.

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