QUESTION 1 The are several factors influencing retrieval including ____________

Question

QUESTION 1

The are several factors influencing retrieval including ____________ which takes into consideration the internal state of consumers during recall.

familiarity and recall

pictorial vs. verbal cues

state-dependent retrieval

salience and recall

QUESTION 2

Consumers within a segment are

large enough to be profitable

all the same age and gender

similar to each other in terms of product needs

different from each other and very individualistic

QUESTION 3

This is a permanent change in behavior that comes with experience.

Learning

Gestalt Psychology

Semiotics

Hyperreality

QUESTION 4

There is some evidence for the superiority of visual memory over verbal memory, and we have certainly discussed scent memory over hearing as a memory recall sense. Which aspects of an ad are more likely to grab a consumer’s attention ?

Geography

Scent cues or aspects

visual aspects

Verbal aspects

QUESTION 5

The memory process includes all the following stages EXCEPT :

Frequency marketing

Encoding

Storage

Retrieval

QUESTION 6

This question looks at the consumption process from the marketers perspective in pre-purchase issues::

What determines whether a consumer will be satisfied?

How are consumer attitudes towards products formed ?

How does a consumer decide the they need a product?

Is acquiring a product a stressful or pleasant situation?

QUESTION 7

Social Marketing is a growing field. Social Marketing ...

makes an effort to encourage positive behaviours from it’s audience

is a movement towards global consumer culture

prohibits selling under the disguise of conducting market research

is marketing to society concerning social stuff

QUESTION 8

Marketing ethics.  Various national marketing associations provide a ’codes of ethics for conduct in many areas of marketing practice. These include all except one of the following.

Reject high pressure selling

Tell the truth in advertising good & bad

Avoid face or misleading advertising

Disclose of all sustantial risks associated with the product

QUESTION 9

Results as a result of mental processes

cognitive learning

operant conditioning

observational learning

classical conditioning

QUESTION 10

This type of learning can take place by watching others.

classical conditioning

operant conditioning

cognitive learning

observational learning

QUESTION 11

Priming in marketing refers to

using colors, lighting, music to influence or evoke a certain schema

attention to the extent that it differs from those around it.

when a stimulus is not clearly perceived

putting ads in unconventional places, where there will be less competition for attention.

QUESTION 12

Asolute threshold

refers to how the physical environment is integrated into our personal world

refers to the least amount of change to a product that consumers can see, taste, or feel.

refers to the ability of sensory system to detect changes or differences

is the degree to which people notice a product or service

QUESTION 13

Market segmentation can work within or across national boundries. How does a company choose what segment to focus on?

They don’t they target all groups and all segments

It is dvidided based on characteristics on the market segment

It will focus on the largest segement of the population

It depends on the goals and resources of the organization

QUESTION 14

An example would be Burger King paying to use Knott’s Berry Characters for it’s kids’ meals.

family branding

licensing

lookalike packaging

product line extensions

QUESTION 15

This term refers to the minimum amount of stimulation that can be detected on a sensory channel.

differential threshold

psychophysics

hedonic consumption

absolute threshold

QUESTION 16

This system can be regarded as working memory:

long term memory

sensory memory

episodic memory

short term memory

QUESTION 17

Another important gestalt concept is the figure-ground principle. Which one part of a stimulus will dominate the ad pulling your eyes straight to it.

the ground

the figure

the color

the semiotics

QUESTION 18

Components of observational learning include all EXEPT :

prevention

retention

attention

motivation

QUESTION 19

The are several factors influencing retrieval including pictorial vs verbal cues. Evidence points to ________ as superior in aiding recall.

environmental cues

visual cues

verbal cues

physical cues

QUESTION 20

Consumer Behavior Review .  Emotional influences such as moods can affect shopping behaviors. Emotional influences can be found under which major factor influencing Consumer Behavior.

Emotional Influences

Cultural Influences

Situational Influences

is both a product of and an inspiration for marketers

QUESTION 21

A trait is a distinguishable characteristic that describes one’s tendency to act in a relatively consistent manner. Understanding traits can help marketers to communicate more efficiently with consumers. The subcategory of personality traits can be found under this major factor influencing consumer behavior.

situational

social

psychological

Personal

QUESTION 22

This term is the degree to which people notice a stimulus that is within range of their sensory receptors.

differiential threshold

absolute threshold

perceptual selectivity

Exposure

QUESTION 23

Several factors lead to adaption when exposured to an ad. This factor can lead to adaption due to the relative length of exposure especially if a consumer is faced with a long term exposure.

Discrimination

Exposure

Intensity

Duration

QUESTION 24

The study of how consumers interpret the meaning of colors, word, symbols and signs is known as :.

symbolism

interpretation

semiotics

priniciple of similarity

QUESTION 25

stores information for a limited period of time

long term memory

short term memory

episodic memory

sensory memory

a.

familiarity and recall

b.

pictorial vs. verbal cues

c.

state-dependent retrieval

d.

salience and recall

Explanation / Answer

1 :- Familiarity and recall. While recalling the consumers have internal battle of what to take and what not so they most probably go for the brand to which they are familiar and have all the information about.

2 : Similar to each other in terms of product needs.

3 : Learning. Learning can be said as the permanent change in behavior of consumers that comes with experience because everybody know when one observes one experience something the one learns from that thing.

4 : When we talk about advertisement then always the VISIUAL ASPECTS of an ad grabs consumer's attention. Basically the aprehension of it works more to grab one's attention.

5 :- Frequency marketing.

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