sults-Chapter 2 ST Angnannt Sore 0.00% terpreting The Results Chapter 2 Save Sub
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sults-Chapter 2 ST Angnannt Sore 0.00% terpreting The Results Chapter 2 Save Submit Assignment for Grading e Question 3 of 3 terpretingRe aults.02.03 Check My Work (1 remaining) elican Stores ou are a marketing manager for Pelican Stores, a division of National Clothing that sells women's apparel throughout the country, Over the past few months, you initiated and executed promotion whereby dscount coupons were sent to customers of other National Clothing stores. Now, after the promotion ended, data has been collected resulting in a sample of 100 in- store credit card transactions at Pelican during one day when the promotion was running In the dataset, the Proprietary Card method of payment refers to charges made using a Nati discount coupon are referred to as Promotional Customers and customers who made a purchase but did not use a discount coupon are referred to as Regular Customers because you did not send promotional coupons to regular Pelican Store customers, you consider sales made to people presenting the promotional coupon as sales the store would not made otherwise; they usually shop elsewhere. Of course, the goal of your marketing strategy i onal Clothing charge card (store-issued card). Customers who made a purchase using a is to tum these new customers who used the coupon into regular customers at Pelican Stores communicates You are tasked with learning more about your customer base and evaluating the effectiveness of the promotion by presenting the sample data in a manner that effectively your findings. This will require using the appropriate tabular or graphical display for the data type you wish to present. you determine that another interesting metric to analyze would be the relationship between the "ve of Customer" variable and the "Hethod of Payvment" variable. To examine this relationship you develop the crosstabulation below:
Explanation / Answer
Answer:
Which statement below offers the correct analysis and best insight about your customer in the context of these two variables?
Explanation:
Based on the data analysis:
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