A marketing demographic survey is undertaken to determine the market potential f

Question

A marketing demographic survey is undertaken to determine the market potential for a new product. One of the questions asked is: What type of residence do you live in? Respondents are offered several possible answers including: house, apartment, or condominiums. In order to computerize the survey answers, the responses are coded as a 1 if the answer is house", a 2 if the answer is an "apartment, and a 3 if the answer is a "condominium These numbers, 1,2, and 3, are examples of which level of data? Interval leve OOrdinal level O Nominal level O Ratio level O Relative level Moving to another question will save this response.

Explanation / Answer

Nominal Level

Nominal data is categorical in nature. They are not quantifiable. Here, even if the data is represented/converted into numbers, the numbers doesnt take the actual value of it. it is just a code used to represent categorical data. SO, the numbers here are actually categories of houses and hence, the data is Nominal Level

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