PROBLEM 1 Situation: Ska Brewing Company is a producer of fine craft beers locat
ID: 3350848 • Letter: P
Question
PROBLEM 1
Situation:
Ska Brewing Company is a producer of fine craft beers located in Durango, Colorado. With its flagships Ale and Lager, they have enjoyed double-digit growth for more than a decade with no signs of allowing down.
Ska was founded in 1995, and through hard work and laser-like focus on brewing great beer continued to grow. In 2012, Ska brewed more than 25,000 barrels of beer (1 barrel = 2 standard kegs = 4,032 ounces) with sales exceeding $6.5 million.
Action:
Using the attached MS Excel Workbook, use the methods of aggregate analytics to summarize the Ska annual data listed in table
1. Discuss your findings.
Include a summary of each variable in the data set. Make comments and interpretation based on maximum, minimum, as well as the appropriate means and proportions.
What new insights do these descriptive statistics provide concerning Ska annual data?
Do you see any obvious trends?
is there any change in data distribution?
Use the descriptive statistics to summarize the Ska monthly data listed in table
1. Discuss your findings with respect to the appropriatemeasures of central tendency (mean, median, and mode), measures of dispersion (range and standard deviation), skewness, and kurtosis of the data.
One concern at Ska is seasonal variation. The brewery is much busier during summer months than during winter months. Two possible explanations for this phenomenon are that 1) people simply buy more beer during summer, and 2) Ska releases two very popular seasonal beers, Mexican Logger and Euphoria Pale Ale at the beginning and end of summer season. To get a better handle on the seasonal variation at Ska, your task is to draw clear picture of what's happening (data visualization)
Explanation / Answer
1. Discuss your findings.
Include a summary of each variable in the data set. Make comments and interpretation based on maximum, minimum, as well as the appropriate means and proportions.
What new insights do these descriptive statistics provide concerning Ska annual data?
Answer
Annual Barrel Sales: The average annual barrel sale is 9,165.28 with standard deviation of 7,445.27. The median is 6. The minimum barrels is 2,595 while maximum was 6,553,143. The coefficient of variation is about 81%. Annual Sales in Dollars: The average annual sales is $2,289,489.37 with standard deviation of $1,968,257.39. The median is $1,481,759. The minimum annual sales are $521,050 while maximum was $29,763,362. The coefficient of variation is about 8%.
With these numbers growing significantly over the years, the data for annual barrels and sales seems to be very high for each case. I do not believe this data is one the company could base their business model on due to the fact of growth in the microbrew market within the past few years as well as the start of a new business in a town such as Durango.
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