Sally just bought a huge television with all the bells and whistles and has it a

Question

Sally just bought a huge television with all the bells and whistles and has it all set up in her family room. She loves the TV but worries that she spent too much or selected the wrong brand. What concept in consumer behavior best describes this?

Question 13 options:

Buyer reassessment

Cognitive dissonance

Re-evaluation

Buyer confidence

Buyer underestimation

For following question match the description to the correct part of the IMC mix.

Celebrities R Us represents the hottest new boy band. They plan a series of in-person autograph sessions but the fans have to subscribe to the agency’s press releases to find out when and where.

Question options:

Guerilla marketing

Sales promotion

Public relations

Direct marketing

Micro targeting

Guerilla marketing

Sales promotion

Public relations

Direct marketing

Micro targeting

Explanation / Answer

Q13) Re-evaluation is the process of re-evaluating the product in terms of satisfaction or dissatisfaction, weather the product was useful or not etc.

Q) The above example is that of a Public relations marketing, the focus over here is not in selling the product but to build image in public. Rest others are examples of marketing to sell products.

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