Walmart\'s global advertising is a form of marketing communications. Advertising
ID: 334411 • Letter: W
Question
Walmart's global advertising is a form of marketing communications. Advertising repre-sents which of the following "four P's" in the marketing mix?
A) People
B) Price
C) Product
D) Promotion
E) Place
Walmart is such a large-volume retailer that it is in a position to dictate terms to any ven-dor wanting to have its products available at Walmart stores. This is an example of ________.
A) rivalry among competitors
B) threat of new entrants
C) bargaining power of buyers
D) bargaining power of suppliers
E) threat of substitute products
A company with a polycentric orientation, selling a low-tech product in a less-developed country will probably choose to use which of the following type of sales personnel?
A) A former customer in the home country
B) A hybrid sales force
C) Third-country national
D) An expatriate
E) A host-country national
A company with a polycentric orientation, selling a low-tech product in a less-developed country will probably choose to use which of the following type of sales personnel?
A) A former customer in the home country
B) A hybrid sales force
C) Third-country national
D) An expatriate
E) A host-country national
Explanation / Answer
The answer to the following questions:-
D. Promotion.
E. Threat of substitute product.
B. Hybrid sales force.
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