1. Featuring Dr. Jarvik explaining the product in Lipitor’s original advertising
ID: 334288 • Letter: 1
Question
1. Featuring Dr. Jarvik explaining the product in Lipitor’s original advertising can actually work like a “strong” argument because of his unquestionable expertise. What is the simplest thing Lipitor could have done to also use Dr. Jarvik as a weak argument in their advertising?
a. have Dr. Jarvik personally offer one week of free medication
b. have him speak more about his research as a doctor
c. have him interview real users of the product
d. remind viewers that he is in fact an M.D. and not a Ph.D.
e. have him wear a white lab coat and a stethoscope
a. have Dr. Jarvik personally offer one week of free medication
b. have him speak more about his research as a doctor
c. have him interview real users of the product
d. remind viewers that he is in fact an M.D. and not a Ph.D.
e. have him wear a white lab coat and a stethoscope
Explanation / Answer
d. remind viewers that he is in fact an M.D. and not a Ph.D.
I believe that this would have been the best option to convince the audience that the person who is talking about or promoting the product is not only M.D. but also a scientist and a researcher who has immense knowledge about medical science and the way it is developing so it would have been better to portray such an image in this case.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.