MKTG 3820 Marketing Communications Assignment 1. Briefly describe the major adva
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Question
MKTG 3820 Marketing Communications Assignment 1. Briefly describe the major advantages and disadvantages of personal selling compared to advertising. (In other words, describe the advantages and disadvantages of personal selling and advertising, in relation to each other. What are their respective strengths and weaknesses?) 2. Now, assume you own the following types of businesses. Which type of marketing communications (personal selling, sales promotions, advertising, publicity) would you be most likely to emphasize in each situation given the information below? Explain your answers! A. Small electronics company selling complex products to a small number of high tech companies. B. Large consumer products company selling convenience food product to consumers. C. Small, upstart consumer product marketer, selling unique new product to consumers.Explanation / Answer
Disadvantages:
Advantages of advertising:
Disadvantages:
b) advertising- as it is the large company selling consumer food products so it might want to reach huge population at the same time
c) Sales promotion- as it is the upstart marketer who wants to introduce new products in the market. Sales promotion is the best methods for new products to test and launch.
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