Questions are listed in picture #3 CASES technologies as essential parts of thei

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Questions are listed in picture #3

CASES technologies as essential parts of their social lives. It seems that maintaining a presence in cyberspace all but requires mobile technologies today. More consumers access social media sites by mobile technologies than CASE 4-1 Smartphones, Tablets, Laptops, and PCs: What's the World Coming To? Written by Eric G. Harris, Pittsburg State University through desktop computers. Which consumer need do mobile devices fillP Smart- phones and tablets deliver both utilitarian and hedonic value. For many business people, smartphones and tablets have become an essential part of everyday work 2011 was a very significant year in the computer world. It life. Many business travelers prefer the smaller size of was during 2011 that smartphones officially outsold per- smartphones and tablets to the larger, more bulky, lap- sonal computers (PCs) for the first time ever. For a soci- p Business travelers can perform many work-related from checking email to checking at home. Smartphones and tablets are changing both the warehouse inventories. And many nonusers report the consumer and business worlds, and they are greatly im intention to adopt them if manufacturers can improve power, and projection availabilities. Cloud technologies also make it more reasonable for the busi quarter alone, 158 million smartphones were shipped,ness traveler to access vital company information from as compared to a total of 120 million PCs, tablets, net the cloud. These are very rational reasons to use smart ety that is always "on the go," the PC and laptop can stay duties on smartphor pacting the global economy applications, The numbers are truly astonishing. In the fourth hones or tablets books, and laptops combined!1 The total shipments of smartphones totaled 488 million in 2011, which was an increase of over 60% from 2010," These numbers The average consumer also tends to prefer the smartphone and tablet to laptops when they are travel

Explanation / Answer

Q1. What type of decision-making approach do consumers use when deciding between smartphones, tablets, laptops, or desktop computers?

Ans 1: The technology is driving communication in the world. The decision between smartphones, tablets, laptops or desktop is made by the ease of use. The main factors are as follows:

1.Smartphones have gained mass appeal

2.Smartphones are convenient and easy to stay in touch with your social media channels like LinkedIn, FB, Twitter etc

3.A business professional can access their emails and keep updated with latest happens on chats.

4.Its fund to use many apps on the go, also play games and interact with the move on the smartphone, tablets which are not possible on the laptop and desktops.

5.Smart phones are also used for ordering taxi services on landing at the airport through use of the app.

Q 2. What factors influence the amount of search that consumers will exert when buying a smartphone or tablet.

Ans 2. The consumers are influenced by many factors while deciding on a smartphone or tablet as follows:

1.The reputation and brand image of the manufacturer

2.Ease of accessing the app

3.The memory and battery life

4.The features in terms of screen size, ease of use etc

5.The physical design of the smartphone.

6.Business traveler are particular about the cloud computing facility and the safety of information too

7.The camera type and its features also exert influence.

Q3. How does superordinate and subordinate categorization apply to this case from a consumers perspective?

Superordinate or high-class smartphones are the top league class phones which have many additional features and brand valuation. They are giving extra options and add to the status of the owner. These are normally used by rich, elite business and upper-class executives. These brands add new models every 6 to 9 months.

Subordinate phones are basically giving a feel of many features at a low cost, they are basically used by students, homemakers, middle class and retired individuals. They also offer many useful features but are normally seen as commonly used phones.

Superordinate gives additional features at very high costs and Subordinate phones are more utilitarian and required for achieving day to day efficiency.

Q4. What factors do consumers consider while making a judgment on a smartphone?

The consumers are making a smartphone purchase decision on many factors as follows:

1.Size of the phone and ease of use

2.The features and availability of apps

3.The usage in terms of business or personal use

4.Storage capacity, battery life, and the screen size.

5.Ease of carrying and convenience in terms of data storage.

6.The brand name and the reputation associated with the brand.

A 5. What kind of decision would a consumer most likely use when selecting between smartphone brands? How could they use such a rule?

The decisions of buying a smartphone would be dictated by the following factors:

1.The value addition to status in case of the elite, rich customers

2.The brand name

3.The features and the flexibility of adding apps and use of email, chat and other useful apps

4.Accessing of social media sites

5.Web browsing ease

6.Warranty and serviceability in the globe

7.The appearance and clarity of the images

8.The camera and its capacity

9.Lastly, features will be determined by the budget of the consumer.

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