Which of the following reasons led to the launch of Procter & Gamble\'s \"Connec

Question

Which of the following reasons led to the launch of Procter & Gamble's "Connect + Develop," a web-based interface that connects the company's internal innovation capability with the distributed knowledge in the global community? Question 10 options:

The company wanted to focus on process innovation rather than product innovation.

The company was no longer able to generate adequate growth through closed innovation.

The company wanted to carefully protect its intellectual property.

The supply and mobility of unskilled workers within the industry had increased drastically.

Explanation / Answer

Answer:

The company was no longer able to generate adequate growth through closed innovation

Explanation:

P & G launched connect+develop program to open the door for open innovative collaborations.Their focus is to strenghten the areas of open innovation work by delivering discontinuous ,breakthrough innovations.By this website it enabled the users to feed their suggestions directly into the website.THis concept also increased their productivity.All these would not be possible with closed innovation so they launched connect +develop to generate adequate growth

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