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15.Proactive customer service helps to address service issues before the custome

ID: 333068 • Letter: 1

Question

15.Proactive customer service helps to address service issues before the customer feels the pain

16.Customer retention is not important because new customers generate greater profit margins than old customers

18.Order management refers to the set of activities that occur between the time a company receives an order from the customer until it is delivered

19.Returns management refers to the movement of returned goods

20.An effective returns management process can create goodwill and enhance customers’ perceptions of product quality.

True

Explanation / Answer

15. True

That is the objective of pro active customer service, to ensure that customer grievances are handled even before the customer is affected negatively by any issue.

16. False

Customer retention is quite an important aspect because it helps in creating relationship between a business and a customer which helps a business grow.

18. True

It deals with the total process which includes receiving order, processing of order and delivery of order. This is a cycle of process that takes place in a business dealing with order and supply.

19. True

Returns management is the process in which the various activities like reverse logistics, returns, ignorance are being managed in an organization.

20. True

Yes, there is no doubt in the fact that an effective returns management help improve Goodwill and customer relation because it ensures a sense of trust on customers or clients.

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