Whole Foods: Balancing Social Mission and Growth 1. What are the resources that
ID: 332914 • Letter: W
Question
Whole Foods: Balancing Social Mission and Growth 1. What are the resources that give Whole Foods a sustainable competitive advantage over other firms? What are its core competencies? 2. How are these resources VRIN (valuable, rare, inimitable, and non-substitutable)? 3.What is Whole Foods' strategy? 4. What is Whole Foods' social mission? 5. What are the challenges of embracing growth along with maintaining this social mission? a. Do you think it's possible to grow in scale and profits and stay true to a social mission?Explanation / Answer
1. Being a renowned supermarket chain for organic foods, World foods has positioned itself quite beautifully in consumer market. It is well supported by some key business resources which give it certain and decisive competitive advantages over its business rivals such as-
2. Considering the above factors, each of the factors can be classified in different buckets of VRIN.
Where the support from Amazon is a valuable asset for world foods, on the other hand pitching for environmental friendly business approach is quite rare. Production of Natural food is almost inimitable while its global branding is non substitutable.
3. Whole foods strategy is to capture the bigger market share in the area of natural and organic foods market. It is launching its brand in new business territories where its presence is not been so strong. It is putting more focus on marketing strategy and inclusion of new products in its portfolio.
4. World foods social mission is to create awareness about healthy eating and living. Reducing the carbon footprints and devising the innovating way of farming which is devoid of harmful moieties.
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