clarify the differences among the four broad categories of services, provide exa
ID: 332834 • Letter: C
Question
clarify the differences among the four broad categories of services, provide examples of each and explain the service management challenges related to each of the four categories. clarify the differences among the four broad categories of services, provide examples of each and explain the service management challenges related to each of the four categories. clarify the differences among the four broad categories of services, provide examples of each and explain the service management challenges related to each of the four categories.Explanation / Answer
clarify the differences among the four broad categories of services, provide examples of each and explain the service management challenges related to each of the four categories.
The four categories of services are people processing ,possession processing,Mental stimulus processing,information processing and categorized based on nature of service act.
The people processing:
Possession Processing
Mental Stimulus Processing
Information Processing
The challenges posed by these four broad category of service - the marketing management tasks are much more different than the manufacturing sector. most of the service products are can not be inventoried, services are often difficult to understand and visualize, people may be the part of service experience, intangible factors usually dominates value creation, sometimes customer may be involved in co production. the time factor sometimes have the greatest value. operational inputs and outputs may tend to vary widely. distribution may takes place through non physical channel.
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