Topics of research from the following: ( choose one of the topics ) The effects

Question

Topics of research from the following: ( choose one of the topics )

The effects of advertising on the consumer behavior of the public (in us buying the products advertised as consumers, and does it affect our buying decisions)

The effects of western movies and serials on our values and culture

The effects of western music on our values and culture

The importance of media literacy in the modern age to counter the negative media effects (here you will gather information about whether people need to be literate about current media especially international ones to be able to avoid any possible negative effect

Required : Please do not Copy and Paste ( Total Word Limit 1500 words )

1-    Introduction: you will be discussing why you choose the topic, and why it is important to study and research it (introduction and research significance)

2-    Primary research: You have to execute a primary research to understand your topic more from the prospective of your audience

Thus, you have to choose ways of primary research to conduct (Social media polls/surveys, physical surveys, interviews, etc.

3-    Secondary research: you will have to conduct a research on the internet, and gather findings and information from secondary resources, analyze and write them from your own understanding

4-    Research findings: Here you will be presenting your findings after analyzing your primary research data, and after doing a rich secondary research (those are the findings and conclusion you made after applying both types of research, analyzed and interpreted your data)

5-    References: Here you will present your references and sources that you used in your secondary research

Explanation / Answer

Advertisements are important part of mass media. They are included in advertising, videos, magazines, billboards, films etc. Advertisements are known for the long lasting effect they have on the minds of the viewer. It has broader and deeper exposure.

the subset of promotion mix is advertisement wherein it becomes an important promotional strategy. It serves as an important tool for creation of product awareness in the minds of the consumers and eventually helps to take purchase decision (Kumar, 2013).
Advertising is mass communication tool and it is used as an important tool for influencing the consumers.

The evolution of advertisement goes back to ancient times and pictorial signs are used for attracting the users of the product.
The elements were used for the promotion of products and in the ancient times they used to be handmade and produced in limited quantity. Later the strength increased for promotional purposes. The important aim of advertising is to have an impact on the buying behaviour.

The important aim of the consumer behavior analysis is explaining why consumers tend to act in a particular way. It helps for determining the various factors which influence the Behaviour of the consumer.

The traditional hierarchy of effects models states that exposure of advertising results in conditions memory and recall for the advertisement and brand. This in turn results in positive attitude regarding the product.
The primary mission of advertising is to reach the potential consumers and help to influence them and make sure their attitude, awareness and buying behaviour is influenced.

The primary research will involve studying the effect of advertisements among youngsters in the age group of 18 to 25 and how it influences their buying behaviour.

The objectives of the Study will be understanding the advertisement impact on the consumer segment. Understanding the impact on the buying segment and the role of advertisements in consumer's life.

There will be structured questionnaire used and the collected sample will use convenient sampling method. There will be secondary data used for the database sites and articles.Advertisements are important part of mass media. They are included in advertising, videos, magazines, billboards, films etc. Advertisements are known for the long lasting effect they have on the minds of the viewer. It has broader and deeper exposure.

the subset of promotion mix is advertisement wherein it becomes an important promotional strategy. It serves as an important tool for creation of product awareness in the minds of the consumers and eventually helps to take purchase decision (Kumar, 2013).

Advertising is mass communication tool and it is used as an important tool for influencing the consumers.

The evolution of advertisement goes back to ancient times and pictorial signs are used for attracting the users of the product.

The elements were used for the promotion of products and in the ancient times they used to be handmade and produced in limited quantity. Later the strength increased for promotional purposes. The important aim of advertising is to have an impact on the buying behaviour.

The important aim of the consumer behavior analysis is explaining why consumers tend to act in a particular way. It helps for determining the various factors which influence the Behaviour of the consumer.

The traditional hierarchy of effects models states that exposure of advertising results in conditions memory and recall for the advertisement and brand. This in turn results in positive attitude regarding the product.  

The primary mission of advertising is to reach the potential consumers and help to influence them and make sure their attitude, awareness and buying behaviour is influenced.

The primary research will involve studying the effect of advertisements among youngsters in the age group of 18 to 25 and how it influences their buying behaviour.

The objectives of the Study will be understanding the advertisement impact on the consumer segment. Understanding the impact on the buying segment and the role of advertisements in consumer's life.

There will be structured questionnaire used and the collected sample will use convenient sampling method. There will be secondary data used for the database sites and articles.

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