Help Save& MC Qu. 225 A marketing manager at an auto company compu... A marketin

Question

Help Save& MC Qu. 225 A marketing manager at an auto company compu... A marketing manager at an auto company c 45 percent, and the auto industry average was 67 percent. She then realized omputed its promotion-to-sales ratio, that of the i major compettor, and the auto industry itselt She found that the company's rato was 2.8 percent the competitor's ratio was Mutiple Choice she spent her promotional dollers effectively she wes spending too limie on promotionsl effonts overal the induiery was westing money on ineffective seles promotions such as cesh back offers he comperitor shortly would be taking market share fom the company she needed to esplan these numbers to her boes, espeeway irsrelesen to tho-diary

Explanation / Answer

She spent her promotional dollars effectively

As the promotion to sales ratio is low in comparison to competitor and industry, it means the promotion was done effectively. It may not necessarily mean the amount on promotion was lower as the sale may be higher to negate the impact

Related Questions

Navigate

• Browse (All)
• Browse H
• Subjects

---

---

Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.