outlin regist Lostco, the $99 billion warehouse-style chain, Anot is the third-l
ID: 329730 • Letter: O
Question
outlin regist Lostco, the $99 billion warehouse-style chain, Anot is the third-largest retailer in the United States. With low prices, low employee turnover, and steady growth, the company would seem to be an all-around success. It even boasts above-average survey scores on the quality of the shopping experi- up in ven boasts site's isn't a ence and customer service in its more than 600 stores worldwide But Costco is playing catch-up online, a sector that's growing faster than in-store retailing and where nimble competitors like Walmart hope to gain most of their future expansion. A rarity in store retailing because it has been profitable since day one,Costco has big plans for boosting its e-commerce business, but it has also engin edly l QUE missed some opportunities. Costco.com takes in about $2 billion a year with a broad assort- ment of products that are not always found in the stores. These range from electronics and lawn furniture to caskets and pricey dia- mond jewelry (delivered by Brink's). The convenience of free ship- ping and assembly are usually included. Most of Costco's online customers are a bit more affluent than customers of the warehouse 2. V stores, and their average purchases tend to be bigger too. But despite being a brick-and-mortar presence in eight coun- tries abroad, Costco currently limits its online operations to the Sources United States and Canada. Critics have also found flaws in the com- pany's online marketing efforts. Customers are not always aware of the product variety online, nor do they realize that the special offers Melissa Times, ac "Survey DecembExplanation / Answer
Answer:- Some kind of modifications should be done especially in the designing section of the website of Costco and greater use of search engine can be done for this purpose. These changes in the website design will make the overall experience of the customer more convenient and easy to use and thus the website will become more customer friendly. The company can use some of the catchy contest displaying on the main page of the website as it will create an appeal to the visitor of the website and will be having unique value to the viewers. In my opinion, the company can also focus on improving is a presence on social media and use Twitter and Facebook to inform the customers and propagate the news about offerings.
Answer:- In my opinion, this entirely depends upon the outlook and vision carried by Costco. The focus should be on the optimization of customer expansion. As this is mainly the private clubs, thus there will be a requirement for the customers to purchase the membership so that they can buy the products there. I am of the opinion that, in this field, there is a competition between the Costco and Sam’s club and the competitive advantage is more on Sam’s club side than in case of Costco.
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