The director of market research at a large department store chain wanted to cond
ID: 3296419 • Letter: T
Question
The director of market research at a large department store chain wanted to conduct a survey throughout a metropolitan area to determine the amount of time working women spend shopping for clothing in a typical month.
a. Indicate the type of data the director might want to collect.
b. Develop a first draft of the questionnaire needed in (a) by writing three categorical questions and three numerical questions that you feel would be appropriate for this survey.
a. Choose the correct answer below.
A.
The director of market research could collect data about things like what they like to shop for, who they like to shop for, and the type of car they own.
B.
The director of market research could collect data about things like how much they enjoy shopping, whether they shop online or not, and their age.
C.
The director of market research could collect data about things like the amount of free time they have, the amount of money they make, and the amount of time spent shopping.
D.
The director of market research could collect data about things like how much time they believe working women spend shopping and the type of places they like to shop.
b. Write three categorical questions that you feel would be appropriate for this survey. Select all that apply.
A.
How many days a week do you shop?
B.
Which of the following clothing stores have you visited in the past year?
C.
About how much of your free time do you spend shopping?
D.
Do you shop online for clothing at least once a week?
E.
What is your favorite article of clothing to shop for?
F.
How many children do you have?
G.
About what is your yearly salary?
Write three numerical questions that you feel would be appropriate for this survey. Select all that apply.
A.
About what is your yearly salary?
B.
What type of car do you own?
C.
How many children do you have?
D.
About how much money do you spend on clothing every year?
Explanation / Answer
Solution
Part a. Type of data the director might want to collect.
Since primary objective of the study is to determine the amount of time working women spend shopping for clothing in a typical month, alongwith the time spent on shopping for clothing, related matters like the amount of free time women have, the amount of money women make would be relevant. Hence option C
Part b (1). Three categorical questions
Since study is on shopping for clothing, (B) is relevant.
Time spent on shopping for clothing is influenced by whether the woman does on-line or site shopping and so (D) is relevant.
Again, favorite article of clothing is also relevant.
Thus, answer options (B), (D) and (E).
Part b (2).Three numerical questions
Clearly time spent on shopping depends on the spendable amount which in turn depends on the annual salary. Also, time spent on shopping depends on the quantum of purchase which in turn is very likely to be influenced by the number of children. Thus, answer options (A), (C) and (D).
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