Provide an innovation appraisal of Google, using your learning to this point of

Question

Provide an innovation appraisal of Google, using your learning to this point of our course. Consider online sources, videos and peer review articles. Do not use blogs, essays, or presentations by students or any person that is not an acknowledged expert. How would you describe the innovation capabilities of Google. What do they do (list format not included in page count)? How do they do it? Why do others not do it? What can they do that they do not do now? Provide a Word document, use formal business writing, include a title page, double spacing, an introduction and a conclusion. Do cite all of your sources and provide references that comply with APA 6th ed. Your net content should not exceed 2 pages of quality writing. Diagrams and tables are welcome.

Explanation / Answer

Google team of 30,000 employees believes in the free exchange of ideas among employees and continuous innovation. They have created many ways to encourage employees from diverse backgrounds, cultures, and ideas to share their thoughts through many methods and channels of expression. They have a broad vision to organize world’s information and have set a target for 300 years, they have a long-term planning and encourage all team members to innovate and come up with new ideas. Every technical employee has to spend 20% of his time on the new project. Google with its excellence in IT and business architecture, finds ways to improvise, experiment, encourage experimentation, product development, and innovation.

The encourage ideas and have an organized chaotic process to shelve through the ideas through a rigorous analytical process for evaluating and implementing the ideas. This encourages recruiting and retaining the best talent in the organization.

The channels for creating ideas are included in the employee routines, naming a few concrete platforms as follows:

To sum it up Google handling 132 million unique visitors per day, continuously encourage innovation through mashup creators, independent software vendors, open community, and Google engineers generate huge revenue servicing 1 million companies and content users and monetize raw innovations, by creating information and providing a delivery mechanism for target ads.

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