A finance business wants to get a feel for how many people might consider using

Question

A finance business wants to get a feel for how many people might consider using their smartphone app. They learn the population of a their target area and then poll smartphone owners on whether or not they would consider using it. How good will the survey data be? A finance business wants to get a feel for how many people might consider using their smartphone app. They learn the population of a their target area and then poll smartphone owners on whether or not they would consider using it. How good will the survey data be?

Explanation / Answer

The survey data will be quite good but there will remain some drawbacks...

To survey target area population cost and time of survey will be more. It may so happen that informant may misguide the surveyer by saying that they will use the app but in reality they may not... Also unavaible respondants adds to the drawback. Otherwise the survey is ok

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