anies use sales force automation and marketing automation? f, What are the nine
ID: 328617 • Letter: A
Question
anies use sales force automation and marketing automation? f, What are the nine building blocks of CRM? 7. What are the five levels of relationship intensity and why do e-marketers strive to move customers to the top level? 8. Why do e-marketers see social media as an impor- 9. What are the advantages to CRM-SCM integra- 10. What are the six stages in the customer care life tant aspect of CRM? tion? Give an example. cycle? real-time profiling, col- laborative filtering, and outgoing e-mail help com- panies customize offerings. 12. H ow are company-side and client-side customiza- uon tools different? Explain your answer. What are the ten rules of CRM success, according to Reservoir Partners? 23. 10Explanation / Answer
5. There are many reasons that companies use sales force automation software like it helps to increase the competition, it helps salespersons to maintain the customer records in good manner, for good maintenance of the leads data, managing salespersons every day schedules and longer sales cycles. Sales force automation also helps for e-marketers to acquire the sales force retain and increasing the customers by accessing the customers frequently.
Marketing automation is software which helps to measure all the marketing tasks and daily workflows. It was one of the efficient software for increasing the marketing team. It was the best software to approach the customer and maintain the good relationship by fulfilling all their needs.
6. Building blocks of the customer relation management. They are
7. In relation intensity there are five levels they are advocacy, community, connected, identity and awareness. These are the five levels that which every company will be maintained. Many of the relation management aim to maintain the customer loyalty. At present e marketing was one of the finest approach to the customers because of the increasing technology. Many of the people are showing interest in e-marketing because it doesn’t need to travel from one place to another place and we can also see that process will be low when compared to the shop price. For example if we bought the laptop through the online website about 10% discounts can be observed.
8. E-marketers see social media as important aspect because every person in the today world is attracted to the social media than any other. They are maintaining at least an account in face book, twitter, Instagram etc. If the marketers display their company add in those social media website people will attract and show more interest to buy the product. According to the survey it was proved that people are interested in e-marketing rather that the shop. It was the reason marketers see social media as an important aspect.
9. Customer relation management was the important department which helps to operate the firm in the top level. This helps to maintain and satisfy the customer needs by contacting them through the phone calls, emails or treating the customers in good manner when they visit the store. Different departments collect the different information and then integrate into the appropriate customer records. By integrating both the CRM-SCM customer satisfaction will be the best advantage which will be more benefited for the organization.
10. For customer care there are six stages- Target, acquire, transact, service, retain and grow.
11. Data mining helps to determine the important information which was being hidden in the large databases through the analysis. Organizations create the separate accounts to sell the products and increase their sales. Real time profiling helps to maintain and monitor the queries during the time of execution. Collaborative filtering is software which takes all the opinions and sends back the information to the individual persons. E-mails will help to maintain in contact with the customers by sending the messages and e-mails. Customized emails can be sent to the individuals.
12. Company side tools are the cookies, data mining, e-mails, chats and ipos terminals. Client side tools are used to take the users action and perform according to it. Client side tools consist of agents, web portals and wireless data service etc.
13. There are ten rules for the success according the reservoir partners they are
Using emails for the customer management, completion is a direct threat, fulfilling the customer demands, personalized customer services, shifts to online sales, messages across multiple media, listening the words of marketing teams, predicting the analysis, mobile technology and synchronized matters.
Related Questions
Navigate
Integrity-first tutoring: explanations and feedback only — we do not complete graded work. Learn more.