38. Permission marketing is an old concept with new relevance because: a. dating
ID: 328557 • Letter: 3
Question
38. Permission marketing is an old concept with new relevance because: a. dating is now more common than arranged marriages b. permission marketing is more time-efficient than interruption marketing c. permission marketing takes advantage of new technology better than interruption marketing permission marketing costs less money than interruption marketing d. 39. One way to summarize the seemingly contradictory data about consumer privacy attitudes is: Consumers prefer personalized, relevant marketing messages, even with questionable security Consumers prefer to remain inconspicuous, even if it means being unable to identify a. b. Consumers want both maximum convenience and maximum privacy. Consumers prefer to share as little information with companies as possible, even if it means less relevance c. d.Explanation / Answer
38.
Interruption marketing refers to any marketing activity that “interrupts” a viewer’s attention. Some common forms include TV/radio advertisements, print advertising, email spam, direct mail and telemarketing.
Permission marketing refers to any marketing activity where you receive the privilege or permission to deliver anticipated, personalized and relevant messages to customers.
Interruption marketing requires a huge budgets for advertising campaigns whereas Permission marketing utilizes low-cost online tools and components such as social media, search engine optimization, and content to deliver messages.
Answer - D Permission marketing costs less money than interruption marketing .
39. For more convenience to consumer, data needs to be analyzed and may be share. so, when consumer wants maximum privacy along with maximum convenience it is contradictory nature.
Answer C) Consumer want both maximum convenience and maximum privacy
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