28. A customer-based enterprise must learn to balance both privacy and: a. perso

Question

28. A customer-based enterprise must learn to balance both privacy and: a. personalization b, interaction c. customer needs d. customer value 29. What two events have most significantly shaped current Western attitudes toward privacy? a. the 9/11 terrorist attacks and the rise of mobile technology b. the rise of social mdia and the 9/11 terrorist attacks c. the 9/11 terrorist attacks and the 2008 financial collapse d. the rise of mobile technology and the rise of social media 30. For those building the value of the customer base in a company, privacy means all of the following EXCEPT a. avoiding litigation b. getting information from customers who are comfortable giving it c. protecting customer data as a competitive asset d. communicating data protection to customers 31. The two categories of business concerns about privacy are: a. reduction of cost and reduction of risk b. individual privacy and data security c. choice and data security d. reduction of cost and improving trust

Explanation / Answer

28) A

Privacy and personalization is important for security and ensuring right communication to intended consumers

29) D

The mobile technology and social media has increased the risk of privacy and has become important to look for ways to avoid phishing and attack from external world

30) B

This is not related to privacy. It is the consent from people to seek information. Avoiding litigation, communicating data security are essential for privacy

31) B

It i every essential to maintain the privacy of individual and at the same time securely store data from external threat

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