25. According to the authors, what common interest do enterprises and customers

Question

25. According to the authors, what common interest do enterprises and customers now share in the context of privacy? a. creating a mutually profitable relationship b. loosening Europe's privacy laws c. loosening U.S. privacy laws d. protecting customer information 26. In a customer-strategy enterprise, what is the primary reason to use social media? a to keep up with competition b. to build eustomer relationships c. to control brand image d. to take advantage of new sales channels 27. The average percentage of users who actually post or respond to posts in an online community is: a. 1% b.9% c. 10% d, 90%

Explanation / Answer

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1. D. Protecting customer information.

Nowadays people value their privacy and companies respect that privacy to build better customer relationships.

2. B. To build customer relationship.

Social media is a great platform to do all the above things but in case of a customer centric approach, the customer relationship is the main area of focus for the companies.

3. A. 1 percent.

This is in accordance to the 1 percent rule where in any given post 99 users view the post and only 1 percent reply to it.

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